Advertising rates

	1-time	3-time	6-time	12-time
Black and White
Two-Page Spread	$1,230	$1,170	$1,110	$980
Full Page*	640	615	575	515
2/3 Page	515	490	465	410
1/2 Page	410	395	370	330
1/3 Page	350	330	315	285
1/4 Page	260	250	240	205
1/6 Page	195	190	180	160
1/12 Page	85	80	75	70
(Appaloosa Exchange)
Horseman’s Directory†	NA	100	200	400
Classifieds	$1/word ($10 minimum charge)
Premium Color
Two-Page Spread	$2,145	$2,090	$2,045	$1,940
Full Page*	1,130	1,110	1,080	1,025
2/3 Page	975	955	930	880
1/2 Page	855	840	815	765
1/3 Page	645	635	620	580
1/4 Page	520	510	495	470
Sale Ring	230
Stallion Avenue**	210

*Buy five full pages, get one page FREE
**Buy four months, get the fifth month FREE
†Reflects prepaid three-, six-, or 12-month increments.

Covers (Call for availability)

Inside Front Cover $1,250 • Inside Back Cover $1,250 • Back Cover $1,420

Advertisers may request a specific page or location for an
additional 20% of the space charge. Restrictions apply.

Advertising sizes

One full page	Live image size: 7.125" x 9.875" (All text must fit within this area) Trim size: 8.125" x 10.875" (Actual page size) Bleed size: 8.5" x 11.25" (required size for all images extending to the edges of the page)
1/2 vertical	3.6" x 9.75"
1/2 horizontal	6.9" x 4.8"
1/3 vertical	2" x 9.75"
1/4 page	3.6" x 4.8"
1/6 vertical	2" x 4.8"
1/12 page	2.183" x 2.214"

Sale Ring

The Sale Ring is for selling horses only. One color photo is allowed. Sales promotion of training services, stallion services or ranch promotion are not accepted. This section is published in color with a standard layout; print-ready material will not be accepted. These ads are automatically duplicated to Appaloosa Journal Online each month the Appaloosa Journal. is printed.

Stallion Avenue

The Stallion Avenue is for individual stallion promotion only. Promotion of any other stallion must be in a separate ad. Sales services, training services or any other type of promotion are not accepted. This section is published in color with a standard layout. Print-ready material will not be accepted. These ads are automatically duplicated to Appaloosa Journal Online each month the Appaloosa Journal is printed.

Horseman’s Directory

Horseman’s Directory is a state-by-state guide of ranches and businesses. Ranch information, stallions standing and specialties are listed as well as overnight stabling availability and directions. Horseman’s Directory is one of the most affordable advertising venues for your farm or business. You can reach 30,000 people monthly. Call for due dates on this pre-paid section. These ads are automatically duplicated to Appaloosa Journal Online each month they are printed. These ads are automatically duplicated to Appaloosa Journal Online each month the Appaloosa Journal is printed.

Classifieds

Classified ad copy is not accepted over the phone and must be legible. Appaloosa Journal is not responsible for errors resulting from handwritten copy. Ads must be pre-paid. Credit card information must include number, expiration date and cardholder’s name. Classified ads may be duplicated to Appaloosa Journal Online for $10 per month.