General Policies

General Policies for Print Ads Only

Advertising insertion orders, contracts and materials are subject to approval by the publisher. A 25% cancellation charge will be assessed to those not providing materials after reserving space. A 10% late fee will be added if your materials are not received, or are incomplete, by the deadline. Ad copy must be submitted in typewritten form or legible writing. No verbal instructions are accepted.

Payment

Billing is issued within 20 days of the publication date. Payment in U.S. dollars is due 30 days from the billing date. Full payment must accompany ad material for first-time advertisers and all classified and Horseman’s Directory ads. Checks, money orders, Discover, Visa and MasterCard are accepted.

Discounts

Advertising agencies and customers submitting print-ready art will receive a 15% discount. To qualify for a 15% print-ready discount, materials must be ready to send directly to the printer. For print-ready guidelines, refer to the electronic submission guidelines. Approved ApHC regional clubs, associations and state racing associations are entitled to a 50% discount on black-and-white ads and a 25% discount on color ads. Additional charges may apply.