Materials submission guidelines
Material
Photos and artwork must be provided according to these guidelines:
- Photos must be 8" x 10" flat glossy to ensure quality reproduction.
- All text must be legible.
- E-mailed or typed text is strongly encouraged.
- Photos of horses in which the animal’s conformation or coat pattern has been electronically or otherwise manipulated are not accepted.
- Faxed or photocopied photos/artwork are not accepted.
- Inkjet reproductions and colorcopies are not accepted.
- Digital camera images are only accepted at 300 dpi or higher.
- JPEGs, GIFs and images from the Internet are not accepted.
Mechanical Specs
Cover stock: 110# Sterling 6 point. Body stock: 45#. Trim size: 8 1/8" x 10 7/8". Printed web offset. Perfect bound.
Agencies/Print-Ready
To qualify for a 15% print-ready discount, materials must be ready to send directly to the printer. Any work required by Appaloosa Journal designers will result in a forfeit of this discount. A completed Electronic Submission Checklist Form must be submitted with each ad. Acceptable print-ready material is material supplied on disk, including all fonts, images, graphics and PDFs with embedded images and fonts. Film is accepted, but due to new printing process, advertisers are charged $250 to scan the film. Film must include a match print. Electronic material must be created according to Appaloosa Journal specifications and use compatible hardware and software. Compatible hardware/software includes, but is not limited to, MacIntosh computer platform utilizing Adobe PhotoShop, Quark Xpress, Adobe Illustrator, Fractal Design Painter and a variety of others. IBM/PC users, please call for acceptable file formats. All images must be in EPS or TIFF format. No RGB or PMS colors. Fax copies, Xeroxes or laser proofs do not constitute print-ready art. Appaloosa Journal utilizes process color inks, and all full-color print-ready art should be specified to this format as well as to Appaloosa Journal’s mechanical specifications.
Electronic submission guidelines
Dimensions for full-page* advertisements:
Trim Size: 8.125" x 10.875"
This area will be trimmed off of the page after it is printed.
Bleed Size: 8.5" x 11.3
If you want your image or background to go all the way to the EDGE of your page, then you must make your image AT LEAST this big.
Live Image Size: 7.125" x 9.875"
This is the area in which all your TEXT must fit. If your text goes outside of this area, it is in danger of being HIDDEN in the the binding of the magazine or of being TRIMIMED OFF of the page.
* Note: Fractional ads do not have these same restrictions. Fractional ads should be built to their appropriate sizes. Click here for dimensions.
Printing & Binding
Heat-set, web offset, perfect bound.
4-Color Process
Four colors (CMYK: cyan, magenta, yellow and black) printed wet at high speed. Offset negatives right-reading, emulsion down, 150-line screen. Maximum density in any one area, all colors, 310%. If you would like your ad color matched, please provide a color-accurate proof, such as FUJI First proofs, waterless, IRIS proofs, Cromalins, or 3M Matchprints. Color laser copies and inkjet printouts are not acceptable for color matching.
Note: If you have questions about CMYK, what the difference between CMYK process colors and RGB is, or want to know why what you print doesn't appear exactly the way it does on your computer screen, click here.
Digital Ads
Applications Accepted:
(Version listed or earlier version)
- QuarkXpress™ 6.5
- Mac; PC if saved as an EPS file
Adobe® Photoshop® CS2
- Adobe Illustrator® CS2 Mac; PC if saved as an EPS file
- Adobe® Pagemaker® ONLY if saved as an EPS file
- Macromedia Freehand® ONLY if saved as an EPS file
If you have questions about file formats, click here.
Accepted Media and Transfer Methods: CD-ROM Jaz Disks: Mac format only Zip Disks: 100 MB only — 250 MB are not acceptable All ads submitted digitally must include the following:
- Digital file of the final version of the ad.
- All accompanying art files used in the ad, i.e. digital scans, .eps files, .tiff files, etc., including files nested in .eps files. (For an explanation of file formats, click here.)
- All font files and font suitcases used in the ad, including fonts used in .eps files. Include screen font and printer font.
- A hard copy printout of the final version of the ad. 4" x 6" or larger photos are preferred. We recommend 8" x 10" for a full-page photo.
For ads submitted digitally, please observe the following standards:
Images
- Scan resolution: 300 dpi or higher.
We do not recommend and cannot guarantee the quality of images from a Web site, digital camera, scan made from a print or photocopy of the original or ANY digital reproduction (including anything made on “Image Magic” paper.)
- Glossy photos are recommended. Matte finish, prints using electronic methods, and some copyrighted professional photos with reproduction protection do not produce high-quality images.
- 4" x 6" or larger photos are preferred. We recommend 8" x 10" for a full-page photo.
- Save black and white scans as grayscale or bitmap images and color scans as EPS or TIFF format with no alpha channels. JPEGs, GIFs and images from the Internet are not accepted. For an explanation of file formats, click here.
- Save all color scans and graphic elements as CMYK, (not RGB).
- Faxed or photocopied photos and artwork are not acceptable.
- We recommend large-scale black and white slicks for logo, or Illustrator® EPS file. Business cards or logos on any color other than a white background are not acceptable.
- Photos of horses in which the animal’s conformation has been electronically or otherwise manipulated will not be accepted.
Fonts
Do not use menu-styled fonts for bold, italic or bold italic type; use the actual font: for example, use Optima Bold rather than using the Optima font and clicking the "bold" button while having the text selected.
All fonts used must be postscript fonts. True Type fonts are not acceptable in a postscript environment. If True Type fonts are to be used, they must be converted into pixels or outlines and the entire document saved as an EPS or TIFF.
E-mailing ad text
Text supplied via e-mail should preferably be typed into the body of the e-mail message. The subject of the e-mail should reference the ad type. Text attachments should be saved as ASCII text-only documents.
Reminders
Submit materials on time. If materials arrive late, we may not have enough time to notify you about problems and your ad may be printed incorrectly.
If you have any questions, please call or e-mail and ask us. If an ad does not meet the required specifications, the ad may not be printed properly and may not receive a camera-ready discount.
If you’re concerned about meeting the above specifications, you may send in the materials and request that Appaloosa Journal do the design work according to your personal specifications. Design time is included in the price.
Forms
To submit ads electronically, please print and fill out the following form and guidelines and send them along with your finished advertisement.
Electronic Submission Guidelines
