Publication Profile

Appaloosa Journal is the official publication of the Appaloosa Horse Club. It’s the only major breed magazine delivered monthly to every member of its national and international association. The horse industry is big business, and Appaloosa Journal is the vehicle to reach that market. Paid subscribers include people from all walks of life and all backgrounds, including doctors, executives, secretaries, craftsmen, ranchers and professional horsemen. The common denominator that binds them together is their love for the unique Appaloosa horse. Every issue of Appaloosa Journal contains news about the horses and people who are making an impact in the Appaloosa breed. In-depth profiles, coverage of major events, articles on breed history and important bloodlines help readers get the maximum enjoyment from their association with Appaloosas. The average pass-on readership is four people per issue and Appaloosa Journal has an extended shelf life. This means advertisements are read more often, recalled and often remain timeless. Wherever the reader’s interest lies, Appaloosa Journal has the reach and impact to make the most of your advertising investment.

Another avenue to reach horse enthusiasts is through our sister magazine, Appaloosa Journal Online (AJO). AJO is found at www.appaloosajournal.com. For online advertising opportunities, please click here.